Samsung's tablet shipments down by 6.4 percent in 2022

Last updated: August 3rd, 2018 at 15:59 UTC+01:00

Many reports take emerged in the second half of 2017 pointing to a decline in Samsung'south potency over the mobile and the tablet marketplace. Most of these reports from market enquiry agencies have been consistently pointing towards Samsung'southward weakness in the upkeep market.

IDC report for Q4 2017 tablet shipments is the latest to join the list. According to the data, Samsung'southward tablet shipments dropped from 8 meg units in Q4 2016 to seven meg units in Q4 2017, resulting in a decline of thirteen% yr-on-year for the last quarter. Samsung's marketplace share dropped from 14.ix% in Q4 2016 to xiv.one% in Q4 2017. Amazon's Kindle Fire tablets registered an impressive growth of l.three% year-on-yr for the quarter. Owing to this performance, Amazon dislodged Samsung to get the 2nd largest tablet vendor in Q4 2017 with a 15.6% market share. Apple held on the height position with 26.6% market share in Q4 2017.

Unlike Samsung whose business model is to sell devices at a profit, Amazon sells tablets at cost price or less as a gateway to Amazon's services. It also slashed prices for products like the Fire Hd 8 and Fire Hard disk drive 10 during Black Fri. It's clear that Samsung and Amazon take different business organisation models, but still, Samsung'southward budget offerings haven't been particularly impressive.

Fifty-fifty the IDC report specifically mentions the failure of Samsung'south low-cost A and Eastward series tablets to compete against the value for money offerings by the rivals. The merely positive for Samsung in the IDC'due south study is that its detachable tablet portfolio continues to practice well. These are the Samsung's two-in1 hybrid tablets running Windows, such as the Galaxy Book.

Samsung is the only top 3 vendor to annals a decline in shipments

While non as bad as Q4 2017, Samsung'due south tablet shipments for the entire year likewise dropped by half dozen.4% compared to 2016. Samsung sold a total of 24.ix million tablets in 2017, down from 26.vi meg units in the previous year. However, Samsung retained the 2nd spot in tablet shipments for the entire year with a market share of 15.2%. Samsung is the only acme iii vendor to annals a decline in shipments and market share. Tablet market itself declined by 7.9% in the terminal quarter and 6.5% for the entire twelvemonth.

This report comes in the backdrop of other setbacks Samsung faced recently. The visitor lost the acme spot both in the feature telephone market and smartphone market in India in Q4 2017, though it was quick to dispute the latter. Samsung's smartphone market share in China also dropped below 2% final quarter.

Samsung's own quarterly results confirmed troubles for its mobile partitioning. The visitor really needs to step up and aggressively compete in the tablet market.